2018 - Direct Marketing Tactics for Non-Profits
Join the Burnaby Board of Trade for this session on direct marketing, which can get your message directly into the hands of a highly-targeted audience.
With a focus on non-profits, this session will explain what direct marketing is and how it can fit into a marketing strategy for organizations looking to engage directly with potential donors, volunteers or clients. In an era of clogged inboxes, unopened emailed, and discerning consumers, direct mail offers a unique opportunity to deliver a message directly into the hands of your target market.
Learn some new ideas, options and solutions for building mailing lists, targeting campaigns, and communicating to the people you want to engage with.
PLUS -- bring samples marketing pieces you are currently mailing for a complimentary consultation on best practices!
While this session is focused on non-profits, it will have useful direct marketing information and tips for any business or organization.
Date: July 17
Time: 8:00am - 10:00am
Venue: Best Western Plus Coquitlam Inn & Convention Centre (319 North Road, Coquitlam)
Cost: BBOT Members - $10 per
Non Members - $25 per
Register: Call 604-412-0100, email us, or sign up online
Thanks to our venue sponsor:
About our Presenters:
Sr. Account Director
Lorraine worked with multinationals in different capacities from Logistics to Sales and Marketing for such companies as Carlson Wagonlit, TNT Express, Mailfast, KLM Airlines and the Dutch Post Office, before starting her own company, PDQ Post Group. After 18 years as an entrepreneur, Lorraine sold her business in 2017 to Hemlock Harling, a local company dedicated to providing data-driven marketing, postal and third-party distribution services to a diverse range of clients. Lorraine is now the Senior Account Director for Hemlock Harling and works closely with small, mid and large non profit organizations throughout Western Canada and the USA.
Smartmail Marketing Manager
Adrian Saunders worked in hospitality and restaurants for several years before moving to the advertising and media sector, first with the Abbotsford News and then with the national office of Black Press Media. Adrian worked with Black Press for 12 years, ending up heavily involved with the digital/mobile/online aspects of the advertising business. After getting his Google Certification, Adrian moved to Canada Post as the Smartmail Marketing Manager covering the British Columbia market and today works to bring Canada Post's rich advertising channels to clients across the province.